Logos & Branding
“Design is the body language of your marketing. Don’t slouch.”
– Mark King
You can’t afford to ignore design.
Having an amateur brand suggests that your business does amateur work. A well-designed brand gives your company credibility and shows your professionalism. It builds trust that you will deliver a quality product or service. It’s wearing a well-tailored suit to the interview with prospective clients. It showcases your best and will get results. You will see a return on your investment in design.
Here are a few of my logo designs. Click on any of the images on this page to scroll through them in a larger gallery slide view.
Are you memorable?
Every single touchpoint you have with a client or prospective client is a chance for you to leave your very best lasting impression on them. Do you have professional visual elements that have stopping power and are memorable? Do you use them consistently and everywhere?
“It’s very difficult buying something you can’t remember.”
– John Hegarty
“People don’t buy goods and services, they buy relations, stories & magic.”
– Seth Godin
A logo is not a brand.
Although your logo becomes the main visual representation of your company, all of the other elements — typography, design elements, colors, style, personality, and voice — come together to tell the story of your brand. These elements should appear cohesively and on repeat so your brand is immediately recognizable. Talk to me about creating or refining your brand. After we build your brand, I can provide a brand style guide for you and anyone who is creating materials for your company to follow — so your story shines through every piece.
